01BUSINESS DEVELOPMENT
Where can we grow?
We identify where your company can grow and what it needs to reach new customers, channels or markets.Finding opportunities and reaching new customers and markets.
Let’s explore your opportunitiesIVÁN MÁÑEZ / STRATEGY AND BUSINESS DEVELOPMENT
A clear direction
to help grow
your business.
I work with you to identify opportunities, set priorities and put business, marketing and communication actions into motion.
to execution.
01 / HOW WE CAN WORK TOGETHER
Your next step starts with
a good question.
We start from what your company needs in order to decide where to act: business, marketing, communication or relationships.
02MARKETING AND POSITIONING
Why should they choose us?
We clarify what makes your brand valuable to your customers and how to translate that into marketing and sales.Clarifying why customers should choose your brand and connecting marketing with sales.
Let’s talk about your brand03COMMUNICATION AND REPUTATION
How do we earn trust?
We work out what to say, to whom and how, so that communication supports your company’s objectives.Explaining your value to the people who matter to your business.
Let’s work on your communication04PARTNERSHIPS AND INSTITUTIONAL RELATIONS
Which relationships are we missing?
We identify the partnerships your project needs and how to build relationships between companies, institutions and markets.Building partnerships that help your project move forward.
Let’s explore potential partnerships02 / EXPERIENCE THAT PROVES IT
Experience to tackle
your company’s challenges.
Every project poses a different challenge. These cases show how an opportunity, a strategy and its execution came together.
GLOBAL CHINA BUSINESS MEETING · VALENCIA, 2011SPAIN · CHINA · LATIN AMERICA
Connecting companies
with a lot to share.
Global Asia was created to bring China closer to the Spanish-speaking world. Information, events and business relationships shaped a project that connected companies and markets.Global Asia connected companies in Spain, China and Latin America through information, events and business relationships.
Discover the Global Asia story+10years of project
development
development
+400leaders at the 2011
business meeting
business meeting
Media LeaderParticipation in World
Economic Forum meetings
Economic Forum meetings
LUANVI · HEAD OF MARKETING
A story that connected
brand, community and sales.
From adapting New Balance to the Spanish teamwear market to campaigns such as The Behobia Treasure: brand strategy, market development and commercial activation.
2,146 sales over two days at the race expo
Read the Luanvi case
RUNNERFORYOU · FOUNDER
From a community
to a brand in retail.
Building a business from a shared need: turning runners’ motivation into a product, a brand and a business.
Online + retail distribution agreement with Intersport
Discover RunnerForyouLet’s talk about what
your company needs.
Let’s talk about your next challenge03 / A WAY OF WORKING WITH YOU
Understanding your business
before proposing the next step.
You know your company. My work starts by listening to you and offering a perspective that helps you decide and act.
Listen
before proposing.
Your context, your objectives, your customers and whatever is holding back the next step.
Choosing where
to focus the effort.
A clear direction, shared priorities and actions linked to the business.
Moving from decision
to action.
Support, coordination and follow-up to learn and adjust course.
APPLIED ARTIFICIAL INTELLIGENCE
More useful information
for better decisions.
When it adds value to the project, I use AI to analyse information, explore alternatives and speed up tasks. We review the results in the context of your business before making decisions.AI to analyse information and speed up tasks, with human review and attention to what your business needs.
AI Marketing training · The Power Business School · 202601
Analysis with perspectiveOrganising information and testing market hypotheses.
02
Better-informed decisionsExploring scenarios and assessing alternatives.
03
More agile processesReducing repetitive tasks and spending time on what adds value.
04 / WHO I AM
I know what it takes
to get a project off the ground.
Starting projects from scratch and leading marketing and communication departments has taught me to work with opportunities, decisions and responsibilities. That is the experience I bring when working with you.My experience as an entrepreneur and executive helps me understand the decisions ahead of you.
Connect with me on LinkedInPROGRAMME DESIGN AND TEACHING
Sharing what I’ve learnt.
I was co-founder and lecturer of the Master’s Degree in Legal, Economic and Socio-Political Studies of Trade Relations with China at the Catholic University of Valencia. In the 2012 and 2013 editions, I taught the Culture and Economics modules.Co-founder and lecturer of the master’s programme on trade relations with China at the Catholic University of Valencia. Culture and Economics · 2012 and 2013.
Companies and institutions I have worked with
Relationships developed through Global Asia, Luanvi and RunnerForyou.
Select a logo to learn about the context of our professional relationship.
RECOGNITION ALONG THE WAY
World Economic Forum
In-person participation as a Media Leader at Forum meetings in China and Latin America.
Cátedra China Award
Awarded in 2016 for leading Global Asia.
View award (in Spanish)Ángel Herrera Award
CEU Alumni award in 2017 for professional achievement.
View award (in Spanish)THE NEXT STEP
What does
your company
need now?
Tell me what concerns you or what opportunity you are considering. Let’s talk about how I can help.Tell me what you need and let’s talk about how I can help.
Valencia, Spain · Projects in Spain and internationally